The reason why this site needed to be redesigned was because the users had a very hard time finding the content they were looking for. Also, the technology used in its development was becoming deprecated and un-accessible, which caused broken links and missing images throughout the site.
Originally, this site was designed as a small brochure-like website with the sole purpose of reaching out to a local audience. As the company grew and expanded to a larger audience, including adding an online store, the site became cluttered. Users asked in our design review noted that it became hard for them to find what they were looking for because the relevant information they did find, would be lost next to non-relevant information. Our team concluded that this was largely due to because no one anticipated how new content would be added to the site.
So the main issue became the current website lacked a content strategy, and was rendered unusable because of it. We also decided the design techniques that were used were beyond dated, with Web 2.0 gradients and glossy button reflections.
As a supposed leader in the web industry that housed multiple web professionals, this site became a poor reflection of the company’s skill, so a redesign became desperately needed.